In this column, content area literacy scholars Tom Bean and David O'Brien challenge the older "infusion" model of content area literacy with its emphasis on generic strategies. Rather, they argue for and provide examples of projects that draw on the unique dimensions of various disciplines like history, science, and English, particularly in light of the Common Core State Standards. They offer alternative approaches that capitalize on students' interests in multimedia and the arts. Acknowledging the increasingly diverse dimensions of our classrooms and students' transnational experiences, Bean and O'Brien call for creative lesson and unit planning that engages students in preparation for global citizenship.