While "transfer" has become, in recent years, a subject of great research interest to our field, we still have much to learn about how we can best use this research knowledge to inform local efforts in program development. In this profile, we describe the foundations of the Dartmouth Institute for Writing and Rhetoric and explain how transfer research might inform our future directions in writing and speech. We conclude by explaining what we have learned already from our literature review, our study of first-year student writing, our curricular pilots, and our efforts at ongoing exchange. (Contains 8 notes.)