The literature on public writing and community literacy has generally focused on "how" to get students to go public in effective and ethical ways. This article instead addresses a prior concern, the problem of "why" to go public. I argue that students (and Americans generally) are immersed within a cultural ecology of civic disengagement that manifests itself through powerful rhetorics of adaptation. These rhetorics encourage people's adaptation to unjust societal conditions rather than activism to change these conditions. Hence, before helping students determine "what kind" of difference they should make, civically engaged writing teachers must help students see that they "can make a difference". I call on engaged teachers to facilitate opportunities for students to confront, analyze, and challenge rhetorics of adaptation, and in turn, to maladjust creatively to the anti-civic surround by invoking counterhegemonic rhetorics of activism. (Contains 4 notes.)