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ERIC Number: EJ984509
Record Type: Journal
Publication Date: 2012
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1470-8477
EISSN: N/A
The Internet, Intercultural Communication and Cultural Variation
Marcoccia, Michel
Language and Intercultural Communication, v12 n4 p353-368 2012
The internet affords its users an unprecedented level of contact with people from other cultural and social groups. It is often assumed that because of this it can facilitate intercultural communication and reduce the perceived distance between cultures. This article will examine this assumption by exploring two questions. Firstly, do the characteristics of computer-mediated communication (anonymity, absence of visual cues, etc.) facilitate intercultural communication and reduce distance and misunderstandings, or do they increase disparity between cultures and reinforce cultural stereotypes? Secondly, does the internet favour cultural globalization or cultural variation? Through several examples and case studies, two contrasting tendencies will be identified. The internet can favour cultural standardization, for example, through netiquette--a set of communicative rules which reflect a certain North American communicative style. However, cyberspace can also reinforce cultural variation, especially when the internet is used by diasporas. (Contains 1 table and 4 examples.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A