ERIC Number: EJ984309
Record Type: Journal
Publication Date: 2012-Dec
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
A Tutorial Guide about How to Manage a Client-Financed Project
Clark, Gary L.; King, Michael E.; Jurn, Iksu
Journal of Marketing Education, v34 n3 p265-283 Dec 2012
Today's marketing instructors are faced with the challenge of improving their students' soft skills to prepare them for today's business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community. This article provides detailed guidelines on how to implement a specific type of client-based project, (i.e., a client-financed project, CFP). The article also discusses the challenges faced by clients, faculty, and students who participate in a CFP. Finally, clients' and students' attitudes about the benefits of participating in a CFP are discussed. (Contains 11 tables and 1 figure.)
Descriptors: Student Attitudes, Basic Skills, Business Skills, Skill Analysis, Skill Development, Guidelines, Program Implementation, Marketing, Business Education, Program Administration, Experiential Learning, Learning Strategies, Critical Thinking, Organizational Communication, Client Characteristics (Human Services), Performance Factors, Instructional Design, Instructional Development, Educational Strategies, Tutorial Programs
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A