As a new year begins, higher education professionals who manage social media are getting to know the latest social network, Google+, and how they can best use Google+ Pages to advance their institutions. When Google+ first came on the scene in late June 2011, several institutions signed up and began using the service. Given the popularity of other Google offerings such as Gmail and YouTube and the increasing popularity of Android, which integrates with Google, it's logical to think that many members of higher education's target demographics--prospective and current students as well as alumni--may adopt Google+. As a result, many higher education professionals are exploring the tool as another way to build engagement with key constituencies. This article takes a look at what Google+ offers.