The key to alumni engagement in any type of institution is, unsurprisingly, student engagement. The quality of the student experience leads directly to alumni who feel excited to be an integral part of their school upon graduation. Watching the metrics, setting high goals, trying new things, listening to constituency (be it students, alumni, faculty, or staff), and reacting in ways that respect the input and feedback received are paramount in developing and sustaining high levels of alumni engagement over time. Success in alumni relations does directly impact in both the short and long term just how generous alumni will choose to be when asked to give their time, talent, or resources. In this article, the author describes how the advancement office of the Tuck School of Business at Dartmouth College engages both alumni and students.