People will join organizations that serve a great cause in an effective and efficient manner. However, with so many different activities, issues, and concerns competing for people's attention each day, the purpose and goal of every PTA and PTSA membership must be clear, understandable, and practical to convert interested individuals into members. Recruitment requires a customized, flexible, and dynamic approach to reach the varied members of a school community; what works for one person may not work for the next. The goal is to make contact and then form a connection with parents. Of course, that connection happens more easily with those who attend the PTA/PTSA meetings regularly, but what about those who do not attend these meetings? In this article, the author describes how Murrah High School PTSA in Jackson, Mississippi, recruits members.