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ERIC Number: EJ972753
Record Type: Journal
Publication Date: 2011
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Optimizing Student Learning: Examining the Use of Presentation Slides
Strauss, Judy; Corrigan, Hope; Hofacker, Charles F.
Marketing Education Review, v21 n2 p151-162 Sum 2011
Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of increasing knowledge in long-term memory and assisting the over 40 percent of students who are visual learners. Applying cognitive processing and constructivist learning theories, this paper contains best-practice sample slides for motivating student interest, relating a topic to previously learned material, creating an environment for student knowledge cocreation, and assessing learning. (Contains 3 tables and 6 figures.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A