ERIC Number: EJ972753
Record Type: Journal
Publication Date: 2011
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Optimizing Student Learning: Examining the Use of Presentation Slides
Strauss, Judy; Corrigan, Hope; Hofacker, Charles F.
Marketing Education Review, v21 n2 p151-162 Sum 2011
Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of increasing knowledge in long-term memory and assisting the over 40 percent of students who are visual learners. Applying cognitive processing and constructivist learning theories, this paper contains best-practice sample slides for motivating student interest, relating a topic to previously learned material, creating an environment for student knowledge cocreation, and assessing learning. (Contains 3 tables and 6 figures.)
Descriptors: Constructivism (Learning), Learner Engagement, Short Term Memory, Long Term Memory, Visual Aids, Computer Assisted Instruction, Computer Software, Guidelines, Learning Theories, Best Practices, Student Motivation, Cognitive Style, Multimedia Instruction, Epistemology, Business Administration Education, Marketing, College Students, College Instruction, Educational Strategies, Retention (Psychology), Learning Activities, Learning Modalities, Learning Processes, Visual Learning, Information Theory, Design Requirements
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A