Rural community colleges have an often understated impact on the communities they serve, especially in regard to their role in developing the identity of individuals. The ability of the rural community college to influence individual identity development is often exasperated due to the challenges associated with rural American life. The role of the rural community college in meeting individual needs can be guided by the five components of the Model of Community Expectancy (Deggs & Miller, 2011). Drawing upon this model, rural community colleges influence the development, creation, and sustaining of community expectations by developing the individual through labor, nonformal education, liberating education, and sports and recreation programs. Focusing on these and related program areas can enable rural community college leaders in developing the next generation of community leaders. (Contains 1 figure.)