Forest ecosystems provide a suite of goods and services, including wood products as well as an array of ecosystem services and other non-timber goods and services. Despite an increasing emphasis on managing forests as holistic systems providing a portfolio of goods and services, silvicultural research has focused on maximizing production of commodities, particularly wood products. Although there has been investment in understanding how silviculture affects wildlife habitat, water resources, recreation, and other non-timber objectives, the emphasis has been on understanding these impacts as side-effects of a silviculture predicated on the production of wood. Commoditization theory provides a lens through which to understand the selection pressures that drive this emphasis on wood production. This article briefly reviews the historical role of commoditization in influencing how modern American silviculture has developed and highlights research needed to create silvicultural knowledge useful in managing for both commodity and noncommodity products. (Contains 1 note.)