Amid the sea change that libraries and information centers currently face, people are starting to see compelling solutions and bold initiatives from their colleagues. The challenge now becomes how to "spread the gospel"--how to inform widely dispersed information professionals about the successes they record. In 2011, volunteers within the Special Libraries Association (SLA), including the authors, who spearheaded the project, set out to find how information professionals are adapting to the opportunities and challenges of the new knowledge economy. This article presents the inside story of how a handful of volunteers with no budget generated 4 million hits, 400,000 unique visitors, and 365 posts. The authors share insights that they crowdsourced from their colleagues on how information professionals are preparing for the future. They also document the lessons they learned from implementing a daily, distributed social networking project and discuss how you can apply them in your own environment. (Lists 7 resources.)