There's something about textbook prices that generates outrage in ways that other college expenses, such as housing and technology fees, don't. Maybe it's the shock felt by new students when faced with a $900 bill after getting their textbooks for free in K-12. Maybe it's the awful realization that $40,000 in tuition and board doesn't even cover learning materials. Many educators--as well as the feds and plenty of state governments--believe that the solution to high textbook costs lies with a shift to digital content. Logically, e-textbooks should be much cheaper than the print options available to students--but they're not. This article looks at the true cost of e-textbooks, what's driving the pricing, and how these costs compare to those of traditional print products. (Contains 1 online resource.)