The Advanced Academic Programs (AAP) of the Zanvyl Krieger School of Arts and Sciences at Johns Hopkins University (JHU) enrolls approximately 2,700 part-time graduate students across three physical locations. It is a complex organization whose target audience is a sophisticated consumer of higher education. With the support of Eduventures, AAP designed and administered a web-based survey to get data about the experience of its students. The impetus for the student experience survey was threefold: First, rather than rely on anecdotes or impressions, AAP needed reliable data coming directly from students that could be systematically gathered and analyzed. Second, AAP experienced record enrollment in 2009. Third, the student survey could validate AAP's assumptions about the quality of the Hopkins experience, specifically promises made to students during the "courtship" and recruitment process. The survey was worthwhile for both AAP and its students. Students were given an opportunity to share their feelings and to participate in improving the quality of their experience at AAP; AAP, in turn, was able to respond to the needs of its students in the most effective way.