Online degree programs have been one of many institutional innovations related to the enrollment growth in higher education over the last decade. The changing format of instruction alters the practice of student affairs in the virtual learning environment. This shift requires faculty, administrators, and student affairs professionals to examine ways in which academic and support services are provided to students. The purpose of this study is to understand the importance of student affairs practice to the experience of students enrolled in an online degree program. Using data collected through a qualitative, interpretive case study focused on 19 undergraduate students and 5 faculty/staff, we consider how student affairs practice influences the experiences of undergraduate students enrolled in an online curriculum.