ERIC Number: EJ948126
Record Type: Journal
Publication Date: 2011
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0268-0513
EISSN: N/A
Blended Learning in MBA Education: A Cross-Cultural Experiment
Magnier-Watanabe, Remy; Benton, Caroline; Herrig, Harald; Aba, Olivier
Open Learning, v26 n3 p253-263 2011
e-Learning has entered the mainstream in higher education and many institutions are implementing technology-mediated learning at some level. This paper outlines the case of a course taught jointly in 2010 over three months by two graduate programmes in management at the University of Tsukuba in Japan and the Grenoble Ecole de Management in France through a video-conferencing system and other information and communications technology tools. The authors used a blended learning approach aimed at increasing collaboration among instructors and students remotely located. The results of a questionnaire survey of students conducted during the course provide practical recommendations for developing and managing a hybrid course balancing the positive aspects of e-learning with the benefits of face-to-face instruction, while suiting the participants' cultural learning preferences. Particular insights include selecting a relevant blended learning course topic, addressing student diversity and distinct learning motives, and bringing "tangible diversity" through the exchange of faculty. (Contains 1 figure and 2 tables.)
Descriptors: Electronic Learning, Blended Learning, Video Technology, Distance Education, Student Diversity, Foreign Countries, Cross Cultural Studies, Technology Uses in Education, Teaching Methods, Videoconferencing, Questionnaires, Student Surveys, Course Descriptions, Experimental Programs, Educational Technology, Instructional Development
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: France; Japan
Grant or Contract Numbers: N/A