This article presents how the division of student affairs at Siena College developed a framework for communicating its Franciscan and Catholic identity to job candidates and current staff. The recruitment for mission process described in this article has a dual purpose. The first is to educate and provide development opportunities for existing staff to become conversant in what distinguishes us as Catholic institutions of higher education. The second is to be intentional about the recruitment, hiring and orientation of prospective employees. This article offers suggestions for institutions to reflect upon prior to embarking on an effort to recruit for mission. Suggested readings are also referenced.