When Barack Obama ran for President in 2008, he not only used a grassroots campaign to reach out to his constituents, he also utilized social media. Since Obama's run for President, other politicians and federal government officials have sought to capitalize on social media's reach by creating their own Facebook, YouTube and Twitter accounts. Policymakers are engaging in social media to not only interact with their local communities, but to keep their constituents informed about upcoming meetings, speeches and visits, as well as campaign news. This article discusses the major types of social applications, reveals how an individual can effectively use social media in his/her efforts to advocate for career and technical education (CTE), and provides helpful tools for social media management. (Contains 4 online resources.)