A challenge faced by most heads of academic departments around the world is to manage the adoption and use of appropriate learning technologies in order to support the department's learning offerings to students. Earlier research undertaken by the authors revealed that lecturers within the Department of Marketing and Retail Management at the University of South Africa believed a learning management system (LMS) to be the most appropriate technology to use. The experience of the Chair of Department, however, is that lecturers are using the university's proprietary LMS, "myUnisa", either to a limited extent or hardly at all. Consequently, further research was undertaken targeting the other Chairs of Departments and selected senior lecturers within the School of Management Sciences, to which the Department of Marketing and Retail Management belongs, in order to identify ways of increasing the use of "myUnisa" amongst lecturers. (Contains 4 tables and 1 figure.)