It's the end of an era in alumni relations. For many alumni associations, events and programs continue to have declining attendance and participation while the costs of offering them continue to increase. Social networking sites, YouTube, podcasts, and other Web 2.0 tools offer new ways to communicate with alumni, not to mention new ways for alumni to connect with each other without the alumni association's involvement. Technology is providing alumni relations professionals with a new way to organize events and engage more alumni, but it also offers the opportunity to look at the field through a new lens. Virtual alumni programming can help build stronger relationships with constituents. Much of this is already taking place, with alumni conversing and connecting daily on sites such as Facebook and LinkedIn. The question that remains is: How does one move from a traditional happy hour to a virtual happy hour and still maintain the effectiveness and relevance?