In this article, Kristen L. Buras examines educational policy formation in New Orleans and the racial, economic, and spatial dynamics shaping the city's reconstruction since 2005. More specifically, Buras draws on the critical theories of whiteness as property, accumulation by dispossession, and urban space economy to describe the strategic assault on black communities by education entrepreneurs. Based on data collected from an array of stakeholders on the ground, she argues that policy actors at the federal, state, and local levels have contributed to a process of privatization and an inequitable racial-spatial redistribution of resources while acting under the banner of "conscious capitalism." She challenges the market-based reforms currently offered as a panacea for education in New Orleans, particularly charter schools, and instead offers principles of educational reform rooted in a more democratic and critically conscious tradition. (Contains 8 notes and 3 figures.)