ERIC Number: EJ927351
Record Type: Journal
Publication Date: 2009-Sep
Pages: 2
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Click Here to Donate: A New Survey Reveals the State of Online Educational Fundraising in 2009
Thompson, Chris; Weiner, Robert L.
CURRENTS, v35 n7 p48-49 Sep 2009
A survey of online fundraising by the "Chronicle of Philanthropy" found that 192 nonprofit organizations raised $1.1 billion online in 2007 and $1.4 billion in 2008. Given this trend, to what extent are educational institutions using and succeeding with online fundraising? Council for Advancement and Support of Education (CASE) explored this question with a survey conducted in March and April 2009. CASE last examined online giving with a survey on e-mail solicitation in November 2005. That survey had 107 respondents, with only 15 percent reporting that they had raised more than $100,000 online and nearly one-third raising less than $1,000. In contrast, the 2009 survey garnered 562 responses, which is a record number of responses for a recent CASE topical survey. The authors discuss the findings of the survey and present a compilation of respondents' advice to help maximize benefits and avoid pitfalls in online fundraising. (Contains 3 charts.)
Descriptors: Fund Raising, Nonprofit Organizations, Private Financial Support, Computer Mediated Communication, Higher Education, Data Analysis, Guidelines
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A