Group learning activities (GLAs) are integral components of graduate and undergraduate programmes across disciplines. Students' multidimensional perception of GLAs and preferred learning style influences learning outcomes. Educators need to be aware of the potential for negative learning experiences associated with group activities and provide structured support and feedback to students. Routinely gathered student feedback, revealing unanticipated themes related to group assignments, provided the impetus for the authors to examine the issue in greater depth. This discussion paper will explore the critical elements of successful group learning by comparing themes emerging from analysis of these student preferences related to group learning against evidence from the literature. Student learning style, goals and past experiences with GLAs are critical determinants of the final learning outcome. To decrease negative experiences in GLAs, we recommend: use of group work in formative rather than summative projects; building student confidence by providing a step-wise introduction to GLAs with open discussion of the positive and negative consequences of conflict; and the use of effective role modelling.