While virtually everyone agrees that it is important for parents and caregivers to get involved in their children's education--in fact, when asked, most parents will gush about how much they care about the education of their child--there is a disconnect when it comes to Parent Teacher Association (PTA). Parents, especially younger ones, have trouble understanding what belonging to PTA can do for them and their child. A PTA leader's job is to inform these parents that the local PTA fills the gap between wanting to be involved and finding the time to do so. In this article, the author discusses how to share the value of PTA and suggests that one of the most powerful ways to communicate the value of PTA is by telling one's own story.