Wen-wu is a Chinese conceptualization of masculinity that strikes a balance between wen (i.e., literary strength) and wu (i.e., physical strength). This concept can be readily applied to a mental health setting when working with male clients. The present treatise outlines the concept of wen-wu and provides suggestions for use in clinical work. Applying this concept in counseling promotes the construction of wellness plans and facilitates discussions about masculinity.