Few career paths are as dynamic, exciting, and engaging to potential Science, Technology, Engineering and Math (STEM) students as those in motorsports. Secondary school students, looking forward to their initial driver's licenses and their first cars, are captivated by the speed and color of the sport. Indiana University Purdue University Indianapolis (IUPUI), which offers the first Bachelor's Degree in Motorsports Engineering in the United States, has found motorsports to be an excellent mechanism for attracting STEM students, of both genders, regardless of demographic background. This article will discuss how this connection has been used to promote STEM growth. (Contains 5 figures.)