For the past two years, superintendents and school boards have directed school budget managers to "contain costs" wherever possible, to remove the wants and needs from their budget requests, and to focus on the essentials. Given the condition of the federal and state economies, this request is understandable. In Missouri, legislators continue to cut school funding, yet staff expectations and student standards have not decreased at the same rate as the funding sources. During the past few years, the Lee's Summit School District in Missouri has turned over each rock and reevaluated established programs, current policies, past practices, and district assets. During this process, it was discovered that although cost containment is clearly the only way to survive, the other side of the ledger is also important. The revenue enhancement side of the ledger can help mitigate or minimize the level of cost containment needed. This article describes how Lee's Summit School District increased revenues by renewing focus on the three fundamental Rs: (1) recycle; (2) renew; and (3) reuse.