The key to building successful strategies as a higher education practitioner promoting 21st century green economy career awareness for women attending urban universities, demands advocating for benefits, and subverting potential barriers, to positively influence career choices. Women's career investment and returns increase when proper strategies are employed to address benefits and barriers embedded within urban university systems. There are five primary strategies involved. Develop internal constituents to: 1) partner with career services centers, science, engineering and urban colleges, faculty, staff and student organizations; 2) recruit external constituents from memberships in professional clubs and organizations, civic venues, forums, networking, seminars, workshops, conferences, business, and governmental organizations. Establish a network to engage students pursuing green careers with professionals; 3) provide opportunities for career development through cooperative, internship and experiential learning programs, mentoring, informational interviews, career fairs, job shadowing and placement activities; 4) design effective recruitment and marketing campaigns to attract students by incorporating savvy communication techniques to diminish barriers; 5) focus on advisement and counseling meetings, review concept and ideas to reach diverse women by establishing relationships with public relations and marketing departments, student newspapers and radio stations. Hold classroom presentations and investigate social networking sites.