Librarianship has experienced a few growing pains over the past several years as its relationship with technology matures into a productive partnership. Being overzealous to adopt new technology can sometimes lead to more setbacks than advances in the profession. However, a recent wave of research has been discussing the benefits of integrating technology such as course management systems (CMS) and social software such as Facebook with library services to meet patrons at their point of need. The findings are exciting, and the practice does not require an advanced degree in computer science. What makes this approach even more unique is that it incorporates nonlibrary software already being adopted by the patron rather than attempting to persuade the patron to adopt new library software. Nearly every college and university uses some type of CMS such as Blackboard, Desire2Learn, or Moodle. Once used solely for online courses, CMS is now utilized in hybrid and on-site classes as well. Library integration into CMS has been referred to by a number of different names. However, the most common is "embedded librarian." This article discusses the concept of "embedded librarian," and explains how students and faculty will have immediate access to library assistance, advice, suggestions, and resources when librarians are being included at the course level. It offers illustrations on how universities and colleges have benefited from employing this active service.