This article explored the effects of the labeling that has become commonplace in schools. Theories such as labeling theory, control theory, the Pygmalion effect, and stigma theory provide evidence of the power labeling has to negatively and positively affect children's beliefs about themselves as well as the perceptions others have of them. Renzulli (1977) suggested changing the way we label gifted students, but this has yet to be implemented effectively in the field of gifted education. Here a renewed call for change is advocated, based on similar changes made in special education. Practical strategies are suggested to help children deal with the label of giftedness and to mitigate potential negative effects labeling may have.