Slowly but surely, Generation Xers have been taking over from Baby Boomers as the majority of parents in elementary and secondary education. Gen-X parents and Boomer parents belong to two neighboring generations, each possessing its own location in history and its own peer personality. They are similar in some respects, but clearly different in others. Throughout the 1990s, educators grew accustomed to "helicopter parents," Boomer parents of Millennials who sometimes are helpful, sometimes annoying, yet always hovering over their children and making noise. Most Gen-X parents expect schools to be run like customer-oriented businesses. As with other purchases and investments, Gen Xers believe their children's education should be fair and open transaction with complete and accurate information and unconstrained consumer choice. This article offers strategies that will help schools adjust to this broad shift in generational attitudes and priorities.