Career and technical education (CTE) is emerging as a reading content area similar to other academic areas such as social studies, math and science. The primary reason for this is that CTE is more integrated with academic subjects. This trend is prompting CTE teachers to become more active in supporting their students' reading through their CTE subject area. CTE teachers are perfectly positioned to motivate their students to read because they offer learning that is interesting and practical, and this contextual learning can serve as a vehicle for bolstering students' understanding of academic subjects. In this article, the author aims to explain the emerging role of CTE in reading, and to offer direction for CTE teachers to support their students' reading interest and ability.