Institutions of higher education have a vested interest in the health of their student populations, even without the traditional strictures of "in loco parentis". Student health issues involve stress management, healthy diet and exercise, the building of healthy social lives, effective relationship management, and the development of life skills (time management, budgeting, and others). One critical aspect of student health involves suicide prevention. With the popularization of socio-technical online spaces, Web 2.0 ("Social Web") information technologies offer a new tool for the creation of protective factors against suicide, including a virtual student community. Raising awareness of suicide and de-stigmatizing that awareness are critical elements in building protective factors around students. It was in this spirit that Kansas State University began work on a website that would eventually become the University Life Cafe under the auspices of a federal grant from the Substance Abuse and Mental Health Services Administration (SAMHSA). In this article, the author talks about the University Life Cafe as a means of promoting students' emotional health and supporting student development of coping skills. (Contains 2 tables, 6 figures and 7 endnotes.)