This study examined survey data from professional credentialed members of the American Art Therapy Association and 8 follow up interviews to determine how art therapists adopt or reject technology and/or new digital media for therapeutic use with their clients. Using Rogers's (2003) "diffusion of innovation" model, the author identified a two-stage process of media adoption used when respondents were introduced to new media with potential artistic or therapeutic applications. The Media Adoption Stage Model described in this article is an iterative process of selection, experimentation, and reevaluation of art media based on their properties. The findings have implications for art therapy, art therapy education, and personal use of technology. (Contains 1 figure.)