School leaders face the difficult challenge of finding teachers who are highly qualified, committed, and prepared to ensure that all students achieve at levels mandated by NCLB. The pervasive strategy attempted by school districts to recruit teachers to high need schools is incentive programs that include either salary enhancement or bonuses. Teachers (N = 97) were surveyed to identify principal leadership behaviors and incentives that are most effective to create a school environment where teachers will want to stay. The findings from this study show that financial incentives, working conditions, and principal behaviors all play an important role in recruiting and retaining teachers in challenging schools. Incentives identified by respondents differed widely whether among teacher certification routes and school context. (Contains 6 figures.)