Adults today have been submerged in a consumer society from a very young age and face decisions as consumers on a daily basis. Realizing and understanding the impact of these decisions are vital to functioning in a consumer society in order to achieve the greatest benefit for one's family, the environment, and society as a whole. Given that the focus of adults in a consumer society has always been one of pure consumption, consumer educators must help to resocialize them toward a broadened view of consumption; they can do this by incorporating the role of consumer-citizens into the curriculum. Through consumer-citizen focused curriculum, educators can help resocialize adults to substitute the fulfillment that consumption has provided with the satisfaction of helping others and balancing societal needs.