School psychologists are often called upon to give presentations to staff, parents, or other stakeholders such as school board members or local politicians. The purpose can range from providing simple strategies on a specific issue to advocating for support (policy and funding) for a particular program. While all presentations are genuine opportunities to get their messages and expertise out, not all of them are natural born public speakers who can jump in and engage a group on any topic. Imagining their audience in their underwear or finding a friendly face in the crowd might not be enough to make them an effective presenter. Being purposeful in creating their presentation by knowing their audience and focusing their messages will help them put together the most effective presentation to meet their communication needs. Most important in creating their presentation is to craft a message that is relevant to their audience and the population they serve, and that promotes the role of the school psychologist.