This study explores developing conceptions of feminism among Latina adolescents, their prevalence of feminist endorsement, and whether home environment and well-being are related to feminist identity. One hundred and forty Latina girls (Grades 9 to 12, M age = 15) wrote personal narratives of their understanding of feminism and whether they consider themselves feminists. The major themes that emerged in girls' conceptions were notions of feminism either as equality, as femininity, as female empowerment, as bias, or as sexism. Results show older adolescents are more likely to define feminism with regard to group-based status differences and that opposition to female superiority is a common reason for rejecting feminism. Endorsement of an egalitarian-based definition of feminism was correlated with higher body image but was unrelated to self-esteem or parent education. (Contains 1 table.)