Presidents tend to fall into one of several categories. A few are totally informed and totally committed, aware of the latest developments in IT and ready to support faculty. More likely, however, one's president will be informed and interested but busy, or uninformed but interested and busy. In these situations, the president needs information and a plan. Unfortunately, some presidents don't know much about IT and don't care to learn. They appear to be "in denial," hoping that some cheap, quick fix will come along to solve what they believe is too complex an issue for them to handle. They may claim they are too busy raising funds, promoting enrollment growth, supporting faculty teaching, or dealing with alumni and community members who have their own ideas about what the college should be doing. These presidents often leave it to staff to take care of IT matters--until they see the bill. In this article, the author provides a short list of "do's" and "don't's" for IT professionals who want to get their presidents' attention and support.