There are theoretical models concerning Multimedia and cognitive and motivational processes. However, such models are missing for emotional processes. In order to develop such a model, studies from literary text research were analyzed. Literary text research was chosen as a starting point because Multimedia environments often contain texts (or stories) with an emotional quality. Analyzing and optimizing such texts or stories have a long tradition within this kind of research. The resulting model relates Multimedia elements, story elements (e.g., foregrounding), perceptual-cognitive-emotional processes (e.g., presence), and emotional outcomes (e.g., pleasantness) to each other. Theoretical implications concern the expansion of the model in respect to other Multimedia elements and to the integration with existing cognitive and motivational approaches. Methodological implications focus on suggestions for measurement development. Practical implications deal with Multimedia design and dramaturgical e-learning strategies. (Contains 1 figure.)