In this article, the author discusses what a superintendent can do to energize the faculty on opening day. He uses a creative approach in developing the opening day speech--and keeps the teachers guessing. Believing that the superintendent should not be the focal point of opening day, he instead gives teachers the opportunity to share their "stories" with their colleagues. He has found that empowering teachers to participate in these symbolic events strengthens the professional culture of schools far more than is possible for him to do alone.