The leadership of any organization is responsible for setting and communicating a mission, an inspiring vision and a set of core values. The leadership is also responsible for establishing a management system to achieve the missions and vision while adhering to core values. Many organizations do an excellent job of creating the mission, vision and values as a part of their strategic planning process. They also follow through with establishing doable action plans as a precursor to a quality management system. Where organizations, including school districts, often fall short is embedding this important leadership into their daily work. In this article, the author talks about informational leadership (IL), an approach to leadership that can help school districts use data to drive their mission, vision and values into their daily work. IL helps keep the focus on mission, vision and values by defining and analyzing the organization's success in terms of quantitative and qualitative data--which is directly aligned to the mission, vision and values, and is communicated constantly to all stakeholders, including employees.