In the typical first-year mathematics course--whether it be calculus or a general education quantitative proficiency course--we struggle to help students see the relevance of mathematics to their own lives. Particularly in a focused course such as calculus, there is a danger that students see mathematics as an isolated subject, with applications that feel contrived or over-focused on particular specializations. "Culture Points" refers to a semester-long activity that encourages students to engage themselves in mathematical culture (colloquia, newspaper articles, movies, conversations, mathematical articles, etc.), thus discovering the role that mathematics plays outside the classroom. This activity is decidedly unstructured--rather than particular assignments, students are required to explore the nature of mathematics on their own. (Contains 7 footnotes.)