Social Networking Web sites (SNWs) are now being used as reference checks by human resource personnel. For this reason, SNW users, particularly university students and other soon-to-be job applicants, should ask the following questions: Am I loading information that I want the world to see? Is this really a picture that shows me in the best light? What impression would another person have of me if he or she went through my site? This article offers suggestions on how to market oneself online.