This paper describes an academic experience of podcasting, which involved a group of students of a course on multimedia communication and human-computer interaction. These students acted both as users of the university's podcasting service, and as creators of podcasted lessons. A comprehensive analysis based on the evaluation of the effects on student performance, on data from student satisfaction surveys, from interviews and from instructors' observations provided encouraging results: Full-time students co-involved in lessons' podcasting outperformed colleagues of the previous years and achieved higher levels of what we define as competitive agency, that led them to better understand the theoretical issues of the course and to more effective practical skills. (Contains 3 tables.)