The aim of this paper is to produce an understanding of directors' work; perceptions of their role as managers in the centre; their experiences; and the nature of management within the context of the child care field in a complex social, legislative and economic climate. In the current context of the delivery of child care services in a market-driven climate, the language of business and organisational theory has entered the lexicon of the early childhood field. The findings indicate that the director of a child care centre needs to have knowledge, skills and experience in business management to enhance their competencies for management of centres in today's competitive environment. (Contains 3 figures and 1 table.)