The Voluntary System of Accountability (VSA) provides a framework for public universities to provide evidence of success and increase public confidence. The goals of the VSA are threefold: (1) Demonstrate greater accountability and stewardship to the public; (2) Enhance effective educational practices by measuring educational outcomes; and (3) Assemble information that is transparent, comparable, and understandable for students and their families as they compare college options. This chapter describes the efforts of the American Association of State Colleges and Universities (AASCU) and the National Association of State Universities and Land-Grant Colleges (NASULGC) to develop the VSA College Portrait, a standardized template for reporting accountability information. The College Portrait has three sections: (1) student and family information; (2) student experiences and perceptions; and (3) student learning outcomes. It is designed to shift the national focus away from reports based on institutional reputation and toward reports based on institutional performance for the students it serves.