This study involves "GrassRoots", a web-based program, designed to motivate schools to learn how to use an internet access point in the service of student growth. As consultant to the project, the author describes his task of participant recruiter, facilitator and data collector. Primarily, he examines what capacities or abilities the learners and teachers brought to the project, what conditions facilitated or detracted from their journeys, the outcomes of these journeys, and next steps of this unique form of professional development.