In the publish-or-perish world of colleges and universities, writing is incredibly important because without published work professors do not get promoted and never earn tenure. Some are turning to outsiders called faculty coaches to help them overcome this career killer. Faculty coaches, often clinical psychologists, focus on helping professors thrive in the ivory tower. Much of what the coaches do revolves around breaking down barriers to writing. However, they also can help professors navigate departmental politics; strike the right balance of research, teaching, and service; maneuver the tenure process; and even find new jobs. Although a coach cannot guarantee success, for some professors having one can make the goal line seem a lot easier to reach.