Advocates of preferences generally claim the moral high ground, insisting that we need them to advance the common social good. To oppose preferences, therefore, is "to act immorally." Preference's champions view them as weapons against hierarchy and oppression. Their foes stress individual identity and autonomy. The outcome of the debate will hinge on the answers given to a couple of uniquely American questions: Who are we? What is the right way forward? Peter Wood predicts that when Americans take an unblinking look at group preferences, they will reject them. (Contains 8 footnotes.)